At Kaizno, we specialize in providing comprehensive Retail Marketing solutions tailored specifically for Fast-Moving Consumer Goods (FMCG) brands. Our core mission is to enhance your retail presence, optimize trade visibility, and ensure your products are always available where and when consumers need them. Leveraging a mix of field execution, technology, and strategic partnerships, we help brands scale their distribution, visibility, and market penetration across general trade, modern trade, and emerging channels.
1. Distribution Expansion & Coverage Optimization
Our retail activation programs are designed to increase your brand’s footprint in general and modern trade. By deploying trained field teams and using geo-tagged retail audits, we identify gaps and unlock new retail outlets for your products. From rural expansion to high-density urban clusters, we ensure your SKUs are present, promoted, and performing at every level of the retail pyramid.
2. Point of Sale (POS) Software Integration
Kaizno offers tailored POS and billing software solutions for retail partners, enabling better sales tracking, inventory management, and data-driven decision-making. Our POS tools are light, scalable, and compatible with varied store formats — from kirana stores to mid-size supermarkets. This not only supports FMCG brands with real-time sales visibility but also improves retailer engagement and loyalty.
3. Retail Execution & Merchandising Services
We manage in-store execution through a robust network of field merchandisers, ensuring planogram compliance, stock availability, and promotional visibility. Kaizno helps FMCG companies maintain high retail standards through regular audits, planogram updates, and reporting. We also support seasonal or tactical campaigns through on-ground activations and displays.
4. Sales Force Automation (SFA)
Our Sales Force Automation platform empowers your on-field teams with tools to record orders, capture retailer feedback, track competitor activity, and monitor stock levels — all in real-time. With features like beat planning, GPS tracking, and dynamic reporting, your sales team becomes more efficient and accountable.
5. Data & Insights for Retail Strategy
Kaizno believes in data-led decision making. We provide FMCG clients with actionable insights through retail analytics dashboards that combine POS data, field reporting, and secondary sales inputs. This helps marketing and sales teams identify top-performing outlets, slow-moving regions, and underutilized trade schemes, allowing for better resource allocation.
6. Retailer Loyalty & Engagement Programs
We design and execute retailer loyalty programs to incentivize consistent stocking, upselling, and brand promotion. Through tiered rewards, digital communication, and seamless redemption systems, we help FMCG brands build stronger ties with their retail partners — resulting in improved sell-through and brand preference.
7. Trade Marketing & Promotions Management
Kaizno supports the end-to-end planning and execution of trade marketing campaigns, including discounts, combo offers, display contests, and seasonal promotions. We ensure that promotional mechanics are executed accurately at the retail level and that results are measurable through data capture and reporting.
8. Market Expansion & Rural Outreach
With extensive experience in tier 2, 3, and rural markets, we help brands penetrate difficult-to-access regions with the right mix of distribution partners, field resources, and localized promotional tactics. This ensures your brand is not just present, but competitive in every market.
Partner with Kaizno to transform your retail marketing strategy. Whether you're launching a new product, entering a new market, or scaling existing operations, our mix of technology and execution ensures your FMCG brand stays ahead on the shelf and in the shopper’s mind.