Modern Trade Entry & Expansion Services – Powered by Kaizno

In today’s dynamic FMCG landscape, Modern Trade has become a critical growth channel. At Kaizno, we help brands successfully enter, expand, and thrive in organized retail formats such as supermarkets, hypermarkets, convenience chains, and e-commerce marketplaces. Our Modern Trade services are designed to simplify operations, maximize shelf presence, and ensure your products reach the right consumers at the right time.

Strategic Entry Planning

Kaizno provides end-to-end guidance for Modern Trade entry – from identifying high-potential retail chains to negotiating with key buyers and listing products across regions. We help brands navigate listing requirements, margin structures, and supply chain setup, ensuring a smooth and cost-effective market entry.

Listing & Onboarding Support

We manage the complete product onboarding process, including documentation, barcoding, packaging optimization, and compliance with retailer standards. Our team ensures faster listings, minimizing delays and helping brands go live across stores quickly and efficiently.

In-Store Execution & Visibility

Our trained merchandising teams ensure your products are well-stocked, correctly priced, and attractively displayed on modern trade shelves. We handle planogram implementation, display setup, end-cap promotions, and seasonal campaign rollouts to boost visibility and drive sales at the store level.

Promotions & Performance Tracking

Kaizno also manages in-store promotions, sampling activities, and tactical campaigns tailored to each retail chain. With real-time sales tracking and performance analytics, we help brands optimize promotions and improve ROI on trade spends.

Whether you're launching in modern trade for the first time or scaling your presence, Kaizno’s integrated solutions ensure seamless execution and sustained growth. Partner with Kaizno to unlock the full potential of modern trade and position your FMCG brand for long-term success.